In a tale of political persecution and unexpected alliances, ABS-CBN, the Philippines’ leading network, found itself at the center of a high-stakes power play orchestrated by the Duterte administration and its allies in Congress. This maneuver ultimately led to the termination of ABS-CBN’s franchise, leaving the network off the air since May 2020. However, amidst the chaos, an intriguing twist emerged as the two biggest TV networks in the country, ABS-CBN and GMA Network, put aside their longstanding rivalry and forged an unprecedented collaboration.

The long-awaited announcement came as ABS-CBN and GMA Network revealed their co-production agreement to bring the beloved noontime show “It’s Showtime” to GMA’s second free-to-air channel, GTV, starting July 1. This historic development signifies not only a joint effort to entertain viewers but also a united front against the political forces that aimed to stifle ABS-CBN.

The signing ceremony, held at Seda Hotel Vertis, gathered top executives from both networks, alongside the hosts of “It’s Showtime.” The event exuded an air of excitement and optimism, skillfully hosted by the charismatic Iya Villania from GMA and the charming Robi Domingo from ABS-CBN.

With the agreement in place, “It’s Showtime” will now captivate a broader audience through GTV, accessible on various platforms such as free TV, TVplus, GMA Affordabox, SKYcable, Cignal, GSat, and Destiny Cable. This move not only ensures the continuation of a beloved show but also symbolizes resilience in the face of adversity.

ABS-CBN President and CEO Carlo Katigbak expressed his gratitude to GMA, acknowledging their kindness and the warm embrace extended to ABS-CBN. He also thanked the dedicated hosts of “It’s Showtime” and the entire show’s family for their unwavering commitment to spreading joy and providing exceptional service, even in the face of immense challenges.

GMA Chairman and CEO Felipe Gozon echoed the sentiment, declaring that the era of cutthroat competition and intense TV wars has come to a close. With ABS-CBN’s transfer of the immensely popular noontime program to GTV, the longstanding rivalry between the networks finds common ground, signaling a new chapter of collaboration and unity.

The event witnessed the presence of key figures from ABS-CBN, including Chairman Mark Lopez, COO for Broadcast Cory Vidanes, and OIC for the Finance Group Vincent Paul Piedad. Representing GMA were President and COO Gilberto Duavit Jr., Executive Vice President and CFO Felipe Yalong, and Senior Vice President for Programming, Talent Management, Worldwide and Support Group, and President and CEO of GMA Films Annette Gozon-Valdes.

The momentous occasion was further graced by the vibrant hosts of “It’s Showtime,” such as Vice Ganda, Ogie Alcasid, Anne Curtis, Kim Chiu, Jhong Hilario, Ryan Bang, Ion Perez, Jackie Gonzaga, Amy Perez, Jugs Jugueta, Cianne Dominguez, MC, Lassy, and Teddy Corpuz. Their expressions of gratitude towards the leaders of GMA and ABS-CBN resonated with anticipation, as they eagerly prepared to connect with the Kapuso viewers.

“It’s Showtime” has been a source of joy and entertainment for the Filipino audience for over 14 years. From its iconic “Tawag ng Tanghalan” singing competition to heartwarming segments like “Mini Ms. U,” “Isip Bata,” and “Rampanalo,” the show has showcased the remarkable talent and inspiring stories of contestants, leaving viewers captivated and inspired. Over the past 14 years, “It’s Showtime” has become a household name, providing joy and entertainment to the madlang people.

The beloved “Tawag ng Tanghalan” singing competition has been a platform for undiscovered talents to shine. Throughout its six editions, viewers have witnessed breathtaking performances and emotional journeys, celebrating the richness of Filipino musical artistry. And now, with its new format, “TNT Duets,” past contestants join forces, creating powerful collaborations that touch the hearts of both the audience and the esteemed “hurados.”

Beyond the music, “It’s Showtime” has touched lives through its heartwarming and inspiring segments. “Mini Ms. U” showcases the charm and wit of young contestants, while “Isip Bata” provides a stage for the brilliant minds of children to share their ideas and dreams. And who can forget “Rampanalo,” where participants triumph over challenges and obstacles, leaving viewers amazed and motivated.

Despite the challenges faced by ABS-CBN and the dark cloud of political persecution, “It’s Showtime” has remained a beacon of positivity and a source of inspiration for millions of Filipinos. Its ability to uplift spirits and unite people from different walks of life is a testament to the resilience of the human spirit and the power of entertainment.

As the curtains rise on this new chapter for “It’s Showtime” on GTV, audiences can look forward to experiencing the same joy, laughter, and heartwarming moments that have defined the show. The collaboration between ABS-CBN and GMA Network not only signifies a truce in the “TV war,” but it also symbolizes a collective effort to bring happiness and inspiration to the Filipino people.