Anti-Woke billionaire Elon Musk, envisioning a censorship-free platform and aiming to reshape the social media landscape, pledged to revolutionize Twitter and challenge the dominance of YouTube and Facebook.
His vision includes attracting talented creators to focus on Twitter, leveraging the platform’s massive reach.
Musk stated, “Twitter will pay video creators 10% more than YouTube” and emphasized that “creator monetization [will apply] for all forms of content.” With Twitter now paying creators through ad revenue sharing, the platform has made significant strides.
Twitter’s Monetization Program
Twitter has rolled out a program that enables creators to earn revenue from their posts. Elon Musk’s promise to share ad revenue with creators has become a reality, and the first $5 million in payments has been distributed.
Creators have responded positively, commending Twitter for exceeding expectations. Musk’s initiative aims to rival YouTube and provide an alternative for content creators.
Eligibility and Monetization Process
To be eligible for Twitter’s monetization program, creators must meet certain criteria.
This includes subscribing to Twitter Blue or becoming a Verified Organization, having at least 5 million impressions on their posts in each of the last three months, and possessing a Stripe account.
Additionally, having a verified email address, enabling two-factor authentication, and maintaining a complete profile with a profile picture, bio, and header image are required.
Furthermore, creators must have at least 10,000 followers and have tweeted at least 25 times in the past month. Finally, an application must be submitted and pass a human review.
How Ad Revenue is Calculated
While Twitter has not provided detailed information on how ad revenue is calculated, impressions play a significant role.
This incentivizes creators to regularly post engaging content that sparks discussions. It is important to note that ad revenue is not solely determined by the number of impressions.
Some theories suggest that ad revenue is influenced by the number of comments, as ads are placed within the comments section of tweets.
The possibility of advertisers selecting the placement of their ads adds an interesting dimension to the type of content creators produce.
Earnings Potential
While Twitter has not disclosed the exact formula for calculating revenue, estimates suggest that creators can earn around $1,000 for every 100,000 followers or $3 to $10 per 100,000 impressions.
However, earnings may vary. When comparing these figures to YouTube, it’s clear that Twitter’s initial offering is quite lucrative.
YouTube creators can earn $400 for 100,000 views on a video without ads, and up to $2,400 for the same view count with ads.
TikTok compensates content creators approximately $2 to $4 per 100,000 views. Musk has hinted that Twitter’s video monetization will outperform YouTube by 10%.
Twitter’s Top Earners
As the monetization program gains traction, some creators have already started reaping the benefits. Here are Twitter’s top earners, showcasing the potential for significant earnings:
@InternetH0F: $107,247 (1.9M followers)
@BillyM2k: $37,050 (2.1M followers)
@MrBeast: $25,801 (21.8M followers)
@EdKrassen: $24,877 (978K followers)
@krassenstein: $24,305 (752K followers)
@Cobratate: $20,379 (7.1M followers
Twitter’s move to monetize content and share ad revenue with creators marks an exciting turning point for the platform. With Elon Musk’s vision to challenge YouTube and Facebook, Twitter aims to become a go-to destination for talented creators.
The Daily Netizen 