While Western and US liberal media have been openly skeptical of Elon Musk’s Twitter 2.0, the focus on its demise has diverted attention from the surprising downfall of Mark Zuckerberg’s Threads, the much-touted “Twitter Killer.”

Contrary to expectations, statistics now expose Meta’s struggling platform, which is experiencing a rapid decline in user engagement and adoption rates. This article delves into the alarming statistics and sheds light on the key factors contributing to Threads’ swift downfall, highlighting the enduring strength of Twitter’s community.

A Disappointing Performance for Meta’s Threads
Despite the hype surrounding Meta’s new platform, recent data reveals a bleak picture for Threads, indicating a significant decline in user activity and interest.

1) Plummeting Daily Active Users:
Threads experienced a dramatic drop in daily active users, plunging from its peak of 45 million upon launch on July 6 to a mere 28 million by July 13. This staggering decline represents an approximate 38% decrease in user engagement within just one week.

2) Substantial Reduction in Time Spent:
Moreover, the time spent per user on Threads witnessed a rapid decline, plummeting from 20 minutes on July 7 to a mere 5 minutes by July 11. This drastic reduction signifies a concerning 75% decrease in overall user engagement over a mere four-day period.

In contrast, Twitter’s metrics remained relatively stable during the same period, debunking fears of a mass exodus from the platform.

Factors Contributing to Threads’ Failure:
The underwhelming performance of Meta’s Threads can be attributed to several key factors, which have hindered its user adoption and overall appeal.

1) Censorship Concerns:
Meta’s strict and biased censorship policies have created a stark contrast to Elon Musk’s vision for Twitter, impeding users’ right to freedom of speech. This fundamental difference in user experience has led many to question the platform’s authenticity and appeal.

2) Premature App Launch:
Threads was introduced as a bare-bones version of Twitter, offering limited functionality and features. Its minimalistic approach failed to captivate users, resulting in a lackluster experience that fell short of expectations.

3) Transitioning Instagram Users to Twitter:
It was predicted that Instagram users who downloaded and enjoyed Threads would eventually migrate to Twitter, the established and more robust platform. However, the disappointing user experience offered by Threads caused an early exodus, undermining the potential for user migration.

The Strength of Twitter’s Community
Meta’s failure with Threads underscores the resilience and loyalty of Twitter’s user base. Despite the introduction of a competing platform, Twitter remains a sticky platform, retaining its strong community engagement. This serves as a promising indication of Twitter’s enduring strength as Elon Musk and his team work on expanding the platform’s ecosystem through the “X” project, the highly anticipated “Everything App.”

• Source: Mario Nawfal