The now-famous clip of Gao Yifei originates from a live performance of Time of Our Lives, a song by Chinese singer-songwriter Zhao Lei.

Gao, a trumpeter in Zhao’s band, takes center stage to play the song’s distinctive introduction—a lively, cascading trumpet riff that has since become a cultural phenomenon.

Reports suggest that this standout performance likely took place at a major music event in China in 2024, with two key contenders: the Beijing Super Strawberry Music Festival on May 4, where Gao was confirmed to have played, or one of Zhao Lei’s No Signal LIVE tour stops later that year.

While exact details remain debated, what’s clear is that this electrifying moment unfolded on a grand stage, surrounded by thousands of fans.

The ‘Tararara’ Effect

What made this performance go viral wasn’t just Gao’s flawless execution—it was the audience’s unexpected participation. In the now-famous video, just before she starts playing, a male voice from the crowd eagerly mimics the trumpet intro with a spirited “tararara,” creating an impromptu call-and-response dynamic.

This moment quickly became a sensation on Chinese social media platforms like WeChat, Douyin, and Weibo, before crossing over to international platforms like YouTube and TikTok. Fans around the world latched onto the catchy phrase, leading to a flood of memes, remixes, and parodies celebrating Gao’s now-signature melody.

Who Is the ‘Tararara’ Man?

Unlike some internet lore that centers around a singular figure, the so-called “Tararara Man” is more of an abstract presence rather than a specific individual. While some clips do feature a distinct male voice calling out the phrase, it appears to be more of a collective fan reaction than a single person deliberately interrupting her performance.

There have been rumors attributing the moment to a musician named Zhang Xiaolong, who later addressed the phenomenon, claiming it was meant as a playful tribute rather than a disruption. However, no concrete evidence confirms Zhang’s involvement, and it remains more likely that various concertgoers independently contributed to the viral chant.

Gao Yifei’s Reaction: Annoyance or Amusement?

Given the unexpected nature of the moment, many have speculated about Gao Yifei’s reaction. Was she annoyed by the interruption, or did she embrace it? The footage suggests the latter—far from being thrown off, Gao appears poised and professional, even cracking a slight smile as the audience joins in. Her reaction aligns with her reputation as a seasoned musician trained at the Central Conservatory of Music, demonstrating both skill and composure in the face of unexpected audience interaction.

The Aftermath: A Global Sensation

Since the viral moment, Gao Yifei has fully leaned into the “Tararara” phenomenon, with her trumpet solos now eagerly anticipated at every performance. The clip’s widespread success has not only elevated her status as a musician but also introduced Zhao Lei’s music to new global audiences.

Ultimately, the “Tararara” craze is more than just a meme—it’s a testament to the unpredictable, joyful magic of live music. One simple trumpet riff, a spontaneous audience reaction, and a poised musician at the center of it all combined to create a moment that will be remembered long after the viral wave subsides.